I am an independent marketing strategist and planner running my own business, Clearly, Simply, Truly Marketing Management.
I began my career as a post graduate chemist and I strongly believe that marketing is more a science than a black art. New product development highlighted the importance of market driven, not technology led, product and service development. From there my role became more customer focused as I moved into marketing research and ultimately full-service marketing management.
Chartered Institute of Marketing trained, I have been a marketing professional for over 20 years and have been an independent consultant for 10 years working with business leaders on strategic marketing planning.
My clients tend to be from the science, technology, engineering, manufacturing, and life science industries. Still a scientist at heart, I practise evidence-based marketing and take a systematic, pragmatic approach to customer engagement.